Laura McGregor Falko

Energizer
DISC Type : I

Head, Global Partner Marketing & Partner Program Office at Broadcom (acquired CA Technolo

Orlando, Florida, United States

Overview

Laura has no verified overview

Personality Overview

Informal

Imaginative

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

11-2018
Head, Global Partner Marketing & Partner Program Office at Broadcom (acquired CA Technolo
4-2017 - 11-2018
Senior Director, Global Partner Marketing at CA Technologies
10-2016 - 4-2017
Director, Global MSP and Cloud Partner Routes to Market at CA Technologies
10-2015 - 10-2016
Director, Field & Channel Marketing at Veritas Technologies LLC
2013 - 10-2015
Senior Manager, Channel Marketing at Symantec

Education

1995 - 1997
Master of Business Administration (M.B.A.) from University of Central Florida
1991 - 1995
Bachelor of Science (B.S.) from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 26 Location : Orlando, Florida, United States Job Level : N/A Designation : Head, Global Partner Marketing & Partner Program Office at Broadcom (acquired CA Technolo
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laura take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laura

Personality Compatibility


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