Laura Middleton

Commander
DISC Type : D

Marketing Director at Benefit Cosmetics

Greater Sydney Area, Australia

Overview

Laura has no verified overview

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

6-2025
Marketing Director at Benefit Cosmetics
9-2023 - 3-2026
Senior Digital Marketing Manager at Benefit Cosmetics
2-2022 - 9-2023
Marketing Manager ANZ at Fresh
4-2020 - 2-2022
Senior Brand Manager- Revlon and Portfolio brands at Revlon Inc.
12-2017 - 4-2020
Senior Brand Manager - Lip, Eye, Nail at Revlon Inc.

Education

BA from University of Sydney
7-2025 - 9-2025
Introductory Sommelier Course from TAFE NSW

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Marketing Director at Benefit Cosmetics
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Laura take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Laura

Personality Compatibility


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