Laura Miller

Evaluator
DISC Type : dsc

Digital Marketing Associate Director at Downing LLP

United Kingdom

Overview

Laura is a highly accomplished digital marketing and CRM leader specializing in the financial services and technology sectors. With a background at firms like Downing LLP, Samsung, and HSBC, she excels in developing data-driven strategies and leveraging marketing automation. Colleagues describe her as astute, strategic, and inclusive.

She founded her own marketing consultancy, L Miller Thompson Ltd, working with clients like Royal Mail and Barclays.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Agile Project Management
Recently obtained multiple Google certifications in Agile and Professional Project Management, indicating a strong focus on enhancing these skills.
Marketing Automation
Has extensive experience with platforms like HubSpot, Salesforce, and Eloqua to optimize campaigns and enhance customer engagement at major corporations.
FinServ Marketing
Her career is heavily focused on financial services, with senior marketing roles at Downing LLP, HSBC, and Barclays.

Media Appearances

Laura has no verified media appearances

Work History

3-2023 - 12-2023
Digital Marketing Associate Director at Downing LLP
1-2021 - 7-2022
European CRM Senior Manager at Samsung Electronics
9-2019 - 6-2020
Senior Manager, B2B Performance Marketing Global at HSBC
8-2018 - 4-2019
Digital Marketing Commercialisation, Strategy and Optimisation Lead at Barclays
10-2016 - 3-2023
Digital Marketing and CRM Director at L Miller Thompson Ltd

Education

2010 - 2010
IDM Diploma in Digital Marketing from Online
BA Hons from Leeds Metropolitan University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Digital Marketing Associate Director at Downing LLP
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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