Laura Oliphant

Galvanizer
DISC Type : Id

Co-Chair at Alliance of Independent Agencies

United Kingdom

Overview

Laura Oliphant is the Founder of comms consultancy Stand and Co-Chair of the Alliance of Independent Agencies, with over 25 years of experience. She specializes in solving complex business challenges through strategic communications for purpose-driven brands. People who have worked with her describe her as intelligent, perceptive, and a great communicator.

Laura is passionate about the communications industry itself, frequently participating in panels and judging for awards like the PRWeek UK Purpose Awards. She actively uses her network to promote opportunities for other professionals in the field, demonstrating a commitment to supporting talent within the communications community.

She grew her previous agency, Kindred, from a team of three to over 120 people in just ten years.

Personality Overview

Socially Adept

Persuader

Self-Assured

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Purpose-Driven Brands
Her consultancy focuses on brands with a strong vision and purpose, and she actively participates in judging industry awards for purposeful campaigns.
Independent Agencies
As Co-Chair of the Alliance of Independent Agencies, she is a vocal advocate and champion for the independent agency sector in the UK.
Agency Growth
She has extensive experience scaling agencies, having founded Stand and previously grown another agency from 3 to 120 employees.

Media Appearances

Thrown the keys to a company car – Laura Oliphant, Stand Agency Founder. Featured in PR Moment

See Now

Work History

9-2022
Co-Chair at Alliance of Independent Agencies
5-2012
Founder at Stand Agency
1-2010 - 4-2012
Director at Laura Oliphant Communications
2-2000 - 2-2010
Managing Director at KINDRED
2000 - 2009
Managing Director at Geronimo Communications

Education

BA (Hons) from University of Sunderland

More Information

Social Presence :

Prographics :

Exp : 33 Location : United Kingdom Job Level : Leadership Designation : Co-Chair at Alliance of Independent Agencies
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Focus on building a relationship, it can play a key role in their decision making
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • If necessary, they will be ready to take risks.

You And Laura

Personality Compatibility


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