Laura Peters

Initiator
DISC Type : Di

Associate Director of External Relations & Media at Alzheimer's Society

London, England, United Kingdom

Overview

Laura has no verified overview

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

2-2024
Associate Director of External Relations & Media at Alzheimer's Society
11-2021 - 2-2024
Director of Corporate Communications at WWF-UK
12-2018 - 11-2021
Director of Communications at Cancer Research UK (CRUK)
8-2014 - 12-2018
Head of Health & Consumer Media at Cancer Research UK (CRUK)
11-2012 - 8-2014
Senior PR Manager at Cancer Research UK (CRUK)

Education

1997 - 2000
BA Hons from University of Reading
Education details unavailable from Westcliff High School for Girls

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director of External Relations & Media at Alzheimer's Society
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Laura

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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