Laura Pett

Wildcard
DISC Type : ics

Head of Brand at Sportingtech

Greater Cambridge Area, United Kingdom

Overview

Laura Pett is the Head of Brand at Sportingtech, where she leads the companys marketing and event strategies. A creative and results-driven professional, she was recently recognized as one of the "Top 50 Masters of iGaming" after her promotion from a senior events role. People who have worked with her describe her as cheerful, enthusiastic, and a pleasure to work with.

Outside of work, Laura is a passionate, fourth-generation Fulham Football Club fan and the co-founder of Fulham Lillies, the clubs first official female supporters group. She is also an advocate for mental health awareness within the gaming industry, promoting open and supportive conversations.

She co-founded Fulham Lillies to create an inclusive and empowering community for female football fans, providing younger supporters with visible role models.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

iGaming Marketing
Recognized as a top iGaming marketer, she focuses on creative brand building and strong event strategies to enhance company presence.
Event Management
Has extensive experience managing large-scale global exhibitions and events, progressing from Events Manager to a brand leadership role.
Women in Football
Co-founded Fulham Lillies, the first official female supporters' group for Fulham FC, to create a welcoming community for women fans.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Head of Brand at Sportingtech
12-2023 - 7-2025
Head of Global Events at Sportingtech
12-2021 - 12-2023
Events Manager at Sportingtech
8-2020 - 12-2021
Marketing Executive at CRFS
1-2017 - 7-2020
Marketing at Quixant

Education

2012 - 2016
Bachelor of Arts (BA) from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Head of Brand at Sportingtech
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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