Melissa French

Trailblazer
DISC Type : ID

Director of Brand Management at Frida

Miami, Florida, United States

Overview

Melissa has no verified overview

Personality Overview

Charismatic

Assertive

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They will fight for you if they come to believe in you.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

4-2023
Director of Brand Management at Frida
12-2021 - 11-2022
Category Innovation & Growth Lead; Teeth Whitening at SmileDirectClub
12-2019 - 12-2021
Brand Manager, Teeth Whitening Category at SmileDirectClub
2-2019 - 11-2019
Brand Manager at The Kraft Heinz Company
8-2017 - 3-2019
Group Lead, Shopper Marketing (Headquarters) at The Kraft Heinz Company

Education

Bachelor from Ohio University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director of Brand Management at Frida
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Melissa take some risk or not?

  • They can take risks if necessary.

You And Melissa

Personality Compatibility


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