Alf Murray-Clark

Energizer
DISC Type : I

Senior Ecommerce Manager at Pentland Brands

London, England, United Kingdom

Overview

Alf Murray-Clark is an experienced Head of E-commerce with a strong background in the fast-paced fashion industry. His expertise lies in digital marketing, project management, and CRM, with a history of managing e-commerce for brands like Pentland Brands and dunhill. He attended the University of the Arts London.

His career focus on fashion and noted interest in major companies like Nike and adidas suggest a personal passion for the apparel and sportswear industries. He has consistently worked with style-focused brands, indicating a deep connection to this sector.

While at Basic Rights, he single-handedly built the brands UK marketing channels and reporting from the ground up.

Personality Overview

Full Of Energy

Informal

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Ecommerce Trading
A core skill developed through his leadership roles at Pentland Brands, dunhill, and GANT, where he managed global and senior e-commerce operations.
Digital Marketing
He has a demonstrated history of using digital marketing to build a brand's customer base, particularly noted during his time at Basic Rights.
Brand Building
His experience includes launching a brand in a new market and growing it immensely, showcasing his ability to establish a strong market presence.

Media Appearances

Alf has no verified media appearances

Work History

8-2024
Senior Ecommerce Manager at Pentland Brands
11-2022 - 2-2024
Global Senior Ecommerce Manager at dunhill
11-2021 - 11-2022
Ecommerce Manager at GANT
1-2021 - 11-2021
Ecommerce Manager at HOWND
3-2018 - 10-2020
eCommerce & Marketing Manager at Basic Rights

Education

2007 - 2008
Education details unavailable from University of the Arts London
2001 - 2007
Education details unavailable from Darrick Wood School

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Ecommerce Manager at Pentland Brands
URL has been copied!

Insights For Selling To Alf

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alf is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alf

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alf move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alf take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alf

Personality Compatibility


Other Pentland Brands Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.