Laura Priddle

Examiner
DISC Type : cs

Communications Effectiveness Manager at Legal & General

United Kingdom

Overview

As Communications Effectiveness Manager at Legal & General, Laura leads data-driven programs to deliver market-leading, customer-centric communications. An ILM Level 5 accredited manager and Swansea University graduate, she leverages data and insight to optimize campaigns and manage key stakeholders effectively.

Laura is known for spreading positivity and values strong, collaborative team environments, emphasizing the importance of face-to-face connection. She has a deep personal appreciation for being by the sea, something she describes as never growing old for her.

Unique fact: Before her career at Legal & General, Laura was the Fundraising & Communications Manager for Cancer Research Wales.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Customer-Centric Communications
Her role centers on leading a program to create market-leading, customer-focused communications, using data and insights to improve the customer journey.
Data-Driven Marketing
Manages a team that designs, analyzes, and optimizes communications with a strong focus on using data and MI to manage operational costs and improve effectiveness.
Team Collaboration
Emphasizes the importance of face-to-face interaction for collaboration and connection, as seen in her posts about team away days.

Media Appearances

Laura has no verified media appearances

Work History

1-2022
Communications Effectiveness Manager at Legal & General
3-2019 - 2-2022
Marketing Consultant at Legal & General
9-2016 - 3-2019
Existing Customer Communications at Legal & General
6-2011 - 9-2016
Fundraising & Communications Manager at Cancer Research Wales
2-2010 - 6-2011
Fundraiser at Cancer Research Wales

Education

2003 - 2006
Bachelor's degree from Swansea University
Education details unavailable from Institute of Leadership and Management Level 5

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Middle Designation : Communications Effectiveness Manager at Legal & General
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Laura

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Laura take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Laura

Personality Compatibility


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