Laura Rafferty

Questioner
DISC Type : c

Head of Commercial at Co-op

United Kingdom

Overview

Laura Rafferty serves as the Head of Commercial for Bakery, Freezer, and Community at Co-op. Her extensive retail background was built at Aldi UK, where she progressed to Buying Director. She holds a Bachelor of Science and is certified in Objectives and Key Results (OKRs).

Laura is passionate about supporting causes she cares about. She recently dedicated her Mother’s Day to climbing Snowdon with her son, Mylo, to raise funds for the Birmingham Children’s Hospital, demonstrating a strong commitment to community and family.

Unique fact: She and her son climbed a mountain to raise money for a childrens hospital.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Leadership
Her career progression from Buying Assistant to Buying Director at Aldi and now Head of Commercial at Co-op showcases her extensive experience in retail leadership.
Team Empowerment
Publicly celebrates and expresses pride in her team's accomplishments, such as when she shared that her team "absolutely nailed" a recent launch.
Charity Fundraising
Actively participates in significant fundraising efforts, such as climbing Snowdon to raise money for the Birmingham Children’s Hospital.

Media Appearances

Laura has no verified media appearances

Work History

1-2026
Head of Commercial at Co-op
6-2022 - 1-2026
Buying Director at Aldi UK
9-2020 - 6-2022
Buying Manager at Aldi UK
12-2018 - 9-2020
Buying Assistant at Aldi UK
2-2011 - 12-2018
Sales and Marketing Manager at Emak S.p.A.

Education

9-2006 - 6-2009
Bachelor of Science - BS from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Commercial at Co-op
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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