Laura Reed Yates

Evaluator
DISC Type : sdc

Director, Meetings & Events at Turtle & Hughes

Littleton, Massachusetts, United States

Overview

Laura has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

8-2023 - 11-2023
Director, Meetings & Events at Turtle & Hughes
7-2023
Senior Director, Meetings & Events at Turtle
12-2020 - 8-2023
Vice President, Sales & Marketing at Touchmark Promotions, Inc.
7-2007 - 11-2023
President/Owner at Dovetail Event Partners
8-2006 - 5-2007
Account Director at Carlson Marketing Group

Education

1979 - 1983
Education details unavailable from University of Massachusetts Amherst
1977 - 1979
Education details unavailable from Dover Sherborn High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Littleton, Massachusetts, United States Job Level : Senior Designation : Director, Meetings & Events at Turtle & Hughes
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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