Laura Robinson

Enthusiast
DISC Type : i

Communications Lead at Swiss Food & Nutrition Valley

Pully, Vaud, Switzerland

Overview

Laura is the Founder and Managing Director of Pink Pear Agency, a communications network focused on food, health, and sustainability. Described by colleagues as "exceptionally talented" and a "strategic thinker, " she holds a First Class BA from the University of Warwick and certifications in content marketing and sustainability design.

Originally from the UK, Lauras career in policy eventually led her to Switzerland, where she is now a parent and business owner. Her passion for writing started as a child on her fathers typewriter, and she maintains a self-described "comical obsession with saying thank you. "

On the same day she founded her business, Pink Pear Agency, she discovered she was expecting her first child.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Sustainable Food Systems
Her agency's mission is to help create healthier and more sustainable food systems by supporting impact-driven companies and sharing their stories.
Food Innovation
As Communications Lead for Swiss Food & Nutrition Valley and a former FoodHack editor, she is deeply involved in showcasing the latest trends and stories in food tech.
Impact Storytelling
She specializes in helping purpose-driven organizations communicate their mission, using words to connect with the people who make their business a success.

Media Appearances

Laura has no verified media appearances

Work History

1-2022
Communications Lead at Swiss Food & Nutrition Valley
2-2020
Founder & Managing Director at Pink Pear Agency
11-2019
Copywriter at WirTexten
10-2019 - 10-2020
Trends Editor at FoodHack
10-2019 - 2-2020
Owner at laurarobinson.ch

Education

2003 - 2007
First Class BA honours from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 18 Location : Pully, Vaud, Switzerland Job Level : Leadership Designation : Communications Lead at Swiss Food & Nutrition Valley
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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