Laura Scott in

Laura Scott

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Brand Manager - Friskies CX at Nestlé Purina North America
📍 St Louis, Missouri, United States

Laura Scott is a Brand Manager at Nestlé Purina, leading media and digital strategy for the $2B Friskies brand. An MBA graduate from Saint Louis University, she has extensive experience in product innovation and D2C marketing. Colleagues describe her as a highly agile and results-focused leader.

She has deep experience leading both product innovation (PX) and consumer-facing brand communications (CX) for major pet care brands.

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Experience
8 Years
Current Role
Brand Manager - Friskies CX
Job Level
Middle
Location
St Louis, Missouri, United States
Personality Overview

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Priorities

Topics Laura cares about

Brand Communications
Leads the media and digital communications strategy for the multi-billion dollar Friskies brand, developing and executing annual plans with agency partners.
Product Innovation
Has led multiple cross-functional teams on idea-to-launch innovations and renovations across portfolios for dog and cat foods, treats, and supplements.
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Career

Work history

4-2024
Brand Manager - Friskies CX
Nestlé Purina North America
5-2022 - 4-2024
Brand Manager - EverRoot Supplements PX & CX
Nestlé Purina North America
8-2019 - 5-2022
Brand Manager - Pro Plan Veterinary Diets & Supplements PX
Nestlé Purina North America
1-2007 - 6-2007
Field Marketing Intern
Panera Bread
6-2004 - 5-2006
Account Consultant
Citigroup, Inc.
In the press

Media appearances

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Education
2006 - 2007
MBA
Saint Louis University
2000 - 2004
B.S
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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