Laura Scott

Energizer
DISC Type : I

Brand Manager - Friskies CX at Nestlé Purina North America

St Louis, Missouri, United States

Overview

Laura Scott is a Brand Manager at Nestlé Purina, leading media and digital strategy for the $2B Friskies brand. An MBA graduate from Saint Louis University, she has extensive experience in product innovation and D2C marketing. Colleagues describe her as a highly agile and results-focused leader.

She has deep experience leading both product innovation (PX) and consumer-facing brand communications (CX) for major pet care brands.

Personality Overview

Informal

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Communications
Leads the media and digital communications strategy for the multi-billion dollar Friskies brand, developing and executing annual plans with agency partners.
Product Innovation
Has led multiple cross-functional teams on idea-to-launch innovations and renovations across portfolios for dog and cat foods, treats, and supplements.
D2C Marketing
Developed and executed integrated performance marketing strategies to support the direct-to-consumer business for the EverRoot Dog Supplements brand.

Media Appearances

Laura has no verified media appearances

Work History

4-2024
Brand Manager - Friskies CX at Nestlé Purina North America
5-2022 - 4-2024
Brand Manager - EverRoot Supplements PX & CX at Nestlé Purina North America
8-2019 - 5-2022
Brand Manager - Pro Plan Veterinary Diets & Supplements PX at Nestlé Purina North America
1-2007 - 6-2007
Field Marketing Intern at Panera Bread
6-2004 - 5-2006
Account Consultant at Citigroup, Inc.

Education

2006 - 2007
MBA from Saint Louis University
2000 - 2004
B.S from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 8 Location : St Louis, Missouri, United States Job Level : Middle Designation : Brand Manager - Friskies CX at Nestlé Purina North America
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laura take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Laura

Personality Compatibility


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