Madison Byrne

Questioner
DISC Type : c

Strategic Marketing Manager - EMEA at Breville | Sage

London, England, United Kingdom

Overview

Madison Byrne is an experienced Strategic Marketing Manager at Breville | Sage, focusing on the EMEA region. With a background in project and event management, people she has worked with often describe her as hardworking, committed, and highly organised. She holds a degree in Writing Fashion and Culture from Solent University.

Based on her professional activities, Madison appears deeply passionate about the coffee industry. She frequently engages with and highlights major events like the World of Coffee Geneva and the Madrid Coffee Festival, showcasing new products and collaborations within the coffee community.

She has a unique academic background with a Bachelors degree in Writing Fashion and Culture.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

EMEA Market Growth
Her role involves supporting the rollout of new markets and delivering marketing activities across France, Spain, Italy, and Portugal for the Sage portfolio.
Coffee Culture
She actively posts about major coffee events, concept stores, and collaborations, showing a genuine passion for the world of specialty coffee.
New Product Launches
She expresses excitement for launching innovative products, such as the Oracle™ Dual Boiler, which she refers to as a significant company innovation.

Media Appearances

Madison has no verified media appearances

Work History

1-2022
Strategic Marketing Manager - EMEA at Breville | Sage
1-2020 - 1-2022
European Project Manager at Breville | Sage
1-2018 - 1-2020
UK - European Market Liaison at Breville | Sage
7-2017 - 12-2017
Group PR & Marketing Manager at iD Experiential
3-2014 - 7-2017
PR & Marketing Manager at iD Experiential

Education

2006 - 2009
BA (HONS) Writing Fashion and Culture from Solent University
1999 - 2004
High School from Heathcote Secondary School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Middle Designation : Strategic Marketing Manager - EMEA at Breville | Sage
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Insights For Selling To Madison

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madison is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Madison

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Madison move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Madison take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Madison

Personality Compatibility


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