Megan McLaughlin

Pioneer
DISC Type : dis

Director of Marketing - Stouffer’s Portfolio at Nestlé

Greater Cleveland, United States

Overview

Megan McLaughlin is the Director of Marketing for Nestlés Stouffer’s portfolio, with extensive experience in the food and beverages industry. A graduate of the University of Dayton, she has a strong background in brand management, marketing strategy, and sales. Colleagues describe her as driven, personable, and detail-oriented, with an entrepreneurial spirit.

Outside of her core marketing roles, Megan is passionate about bringing new ideas to life, from translating brand heritage into modern consumer solutions to launching innovative new products. She takes great pride in her teams ability to "move fast and break things, " fostering a culture of agility and creativity within a large corporation.

She led the team that launched Stouffers first-ever merchandise store to spread "comfort & joy" during the holiday season.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Product Innovation
She has led major product launches, including Stouffer's first shelf-stable Mac & Cheese, showcasing her focus on bringing new and rewarding projects to market.
Brand Building
Her career has been dedicated to managing and growing major Nestlé brands like Stouffer's and Lean Cuisine, focusing on portfolio communications and brand strategy.
DTC Initiatives
She spearheaded the launch of a Stouffer’s merchandise store, demonstrating her expertise in creating direct-to-consumer experiences that build brand loyalty.

Media Appearances

Megan has no verified media appearances

Work History

11-2024
Director of Marketing - Stouffer’s Portfolio at Nestlé
8-2022 - 12-2024
Senior Brand Marketing Manager at Nestlé
3-2022 - 9-2022
Brand Marketing Manager at Nestlé
5-2008 - 5-2010
Campus Manager at University Tees
5-2009 - 12-2009
Intern at Nordstrom

Education

2006 - 2010
Bachelor of Science - BS from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Director of Marketing - Stouffer’s Portfolio at Nestlé
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Insights For Selling To Megan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Megan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Megan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Megan move?

  • They are generally fast movers and can take quick decisions
  • Can Megan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Megan

Personality Compatibility


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