Laura Setaro

Enthusiast
DISC Type : i

Manager of Digital Marketing, Professional Audio at Sennheiser at Sennheiser

Greater Boston, United States

Overview

Laura has no verified overview

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2022
Manager of Digital Marketing, Professional Audio at Sennheiser at Sennheiser
3-2021 - 10-2022
Manager, Global Marketing Communications (Professional Audio) at Bose Corporation
2-2019 - 3-2021
Digital Marketing Manager at Bose Corporation
4-2017 - 2-2019
VP, Digital Operations and Analytics at ownerIQ
5-2015 - 4-2017
VP of Digital Partnering, Retail & Brand at ownerIQ

Education

2013 - 2013
Certificate from DePaul Driehaus College of Business
2000 - 2004
Bachelor’s Degree from Saint Anselm College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Middle Designation : Manager of Digital Marketing, Professional Audio at Sennheiser at Sennheiser
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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