Laura Sheeran

Examiner
DISC Type : sc

Director, Alliances & Channels Marketing at Boomi

New York City Metropolitan Area, United States

Overview

Laura has no verified overview

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2024
Director, Alliances & Channels Marketing at Boomi
10-2020
Global Marketing Lead, Global System Integrators at Boomi
11-2018 - 10-2020
Director, Global Partner Marketing, Global System Integrators & Management Consultants at PTC
4-2018 - 11-2018
Senior Manager, Global Partner Marketing, Global System Integrators & Management Consultants at PTC
9-2017 - 4-2018
Marketing Manager, Global System Integrators, Americas at Hitachi Vantara

Education

Bachelor of Arts (B.A.) from Hunter College

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Alliances & Channels Marketing at Boomi
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Laura take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Laura

Personality Compatibility


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