Laura Shelley

Judge
DISC Type : Dc

Assistant Director, Communication and Engagement at ACT Government

Greater Canberra Area, Australia

Overview

Laura is a communications and engagement professional with over 20 years of experience in Australian federal, state, and local government. A graduate of Flinders University, her expertise is in stakeholder engagement, event management, and strategic communications. Colleagues describe her as enthusiastic, professional, and detail-oriented.

Described as a "sucker for the community, " Laura is passionate about understanding what makes people tick. This interest has guided her career toward community-focused roles, including promoting reading and learning through her work with Libraries ACT. She finds great joy in connecting with diverse audiences and fostering community spirit.

Unique fact: Laura has co-authored academic papers examining the psychology of charitable giving and helping behavior in Australia.

Personality Overview

Objective Thinker

Demanding

Features Driven

They are very proud of what they do.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Community Engagement
Her career reflects a deep commitment to community-focused work, particularly in roles that support public programs and local libraries.
Library Advocacy
She has expressed immense passion for her work with Libraries ACT, aiming to incite excitement for reading and learning within the community.
Charitable Behavior
Co-authored academic research on the motivations behind charitable giving and helping behavior, indicating a deep interest in the psychology of altruism.

Media Appearances

Laura has no verified media appearances

Work History

9-2024
Assistant Director, Communication and Engagement at ACT Government
4-2023 - 1-2025
Communication and Engagement Libraries ACT at ACT Government
4-2021 - 8-2023
Programming & Events Coordinator Libraries ACT at ACT Government
2-2020 - 4-2021
Senior Event Specialist - EventsACT at ACT Government
8-2019 - 2-2020
Team Leader Australian Export Awards at Australian Trade and Investment Commission (Austrade)

Education

2011 - 2012
Graduate Certificate in Public Sector Management from Flinders University
2020 - 2021
Diploma from Wisdom Training

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Canberra Area, Australia Job Level : Mid-senior Designation : Assistant Director, Communication and Engagement at ACT Government
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take decisions very fast if you manage to convince them.
  • Can Laura take some risk or not?

  • The risks don’t matter much to them.

You And Laura

Personality Compatibility


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