Laura Studwell

Evaluator
DISC Type : DCS

Marketing Director at Hiab USA

Cincinnati Metropolitan Area, United States

Overview

Laura Studwell is a Marketing Director at Hiab USA with over 13 years of experience in automation and manufacturing. Described by colleagues as a creative and results-minded leader, she holds an MBA from Northern Illinois University and is a Six Sigma Yellow Belt. She is an active member of several industry groups, including the Packaging & Processing Womens Leadership Network.

Laura has a unique, inventive side, demonstrated by her personal patent for a household item.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Manufacturing Automation
Her career has been dedicated to driving awareness of automation's benefits in industrial manufacturing, with numerous publications and speaking engagements on the topic.
B2B Marketing Strategy
Focuses on leading agile marketing strategies in global and domestic markets, and has experience restructuring marketing teams to align with go-to-market goals.
Collaborative Robotics
She has recently written about the tangible benefits of collaborative robots (cobots) in enhancing productivity and worker safety in packaging environments.

Media Appearances

Laura has no verified media appearances

Work History

3-2025
Marketing Director at Hiab USA
5-2023 - 2-2025
Marketing Director, North America at Universal Robots
1-2015 - 5-2023
Industry Marketing Manager, Food, Beverage, CPG Packaging & Life Sciences at Omron Automation - Americas
8-2012 - 1-2015
Marketing Manager North America at Loma Systems, an ITW company
4-2011 - 8-2012
Director of Marketing at Genesis Technologies

Education

2002 - 2004
Masters from Northern Illinois University
1996 - 2000
Bachelors from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cincinnati Metropolitan Area, United States Job Level : Mid-senior Designation : Marketing Director at Hiab USA
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.