Laura Syron

Pioneer
DISC Type : DSI

President & CEO at Diabetes Canada

Toronto, Ontario, Canada

Overview

Laura Syron is a transformational non-profit executive with over 20 years of experience leading teams at Canadas top health charities, including the Heart & Stroke Foundation and Arthritis Society. As President & CEO of Diabetes Canada, she leverages her Masters from the University of Texas at Austin and is described as a collaborative and astute strategist.

Outside of her professional life, Laura is a mother to two teenage boys and a lifelong volunteer. She enjoys unwinding through personal wellness activities, including golf, yoga, and cooking. Her past community involvement includes being an active member of her childrens school parents council, organizing various events.

Laura was diagnosed with type 2 diabetes and now uses her personal experience to advocate for an end to the stigma surrounding the disease.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Diabetes Advocacy
As someone living with type 2 diabetes, she is a passionate advocate, speaking publicly and writing articles to combat the stigma and misconceptions surrounding the disease.
Strategic Fundraising
Her career is built on leading and redesigning fundraising enterprises for major charities, with accountability for national revenue goals as high as $30 million.
Non-Profit Leadership
Focuses on an authentic leadership style and building strong relationships, believing that mission and fundraising are two inseparable sides of the same coin.

Media Appearances

Laura has no verified media appearances

Work History

6-2020
President & CEO at Diabetes Canada
6-2019 - 2-2020
Chief Development Officer (CDO) at Arthritis Society
6-2018 - 6-2019
Executive Director, Ontario & Interim Chief Development Officer at Arthritis Society
4-2018 - 6-2018
Executive Director, Ontario at Arthritis Society
9-2011 - 4-2018
Vice President, Community Programs at The Princess Margaret Cancer Foundation

Education

1988 - 1990
Masters from The University of Texas at Austin
1984 - 1988
BA from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 34 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : President & CEO at Diabetes Canada
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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