Audrey Crespo

Energizer
DISC Type : I

Creative Director at Tillamook County Creamery Association

Portland, Oregon, United States

Overview

Audrey is a creative leader with 20 years of experience, noted for her work as Creative Director at Tillamook. During a period where revenue doubled to over $1. 25B, she led brand strategy and built their first in-house design team. She holds a BA from Oregon State University.

Based in the Portland area, Audrey shows a professional interest in iconic Pacific Northwest brands. Her colleagues describe her as a "creative visionary, " an "amazing designer, " and a "big-picture strategist" who fosters a culture of teamwork and innovation.

She directed a massive rebranding and packaging redesign across 335 SKUs to reposition Tillamook for national growth.

Personality Overview

Full Of Energy

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Transformation
Led the full-scale rebrand of Tillamook, a 110-year-old company, to support its expansion from a regional player to a national brand.
In-House Creative
Passionate about building high-performing in-house teams, having transitioned Tillamook from agency dependency to improve creative speed and cost efficiency.
Packaging Redesign
Directed the complex redesign of packaging across hundreds of SKUs, a cornerstone project that enabled the company's successful East Coast expansion.

Media Appearances

Audrey has no verified media appearances

Work History

3-2019 - 8-2025
Creative Director at Tillamook County Creamery Association
4-2017 - 3-2019
Design Manager at Tillamook County Creamery Association
11-2014 - 3-2017
Creative Consultant at Tillamook County Creamery Association
8-2010 - 10-2014
Creative Consultant at Freelance
8-2005 - 7-2010
Creative Director at Coffee Bean International / Specialty Coffee by Farmer Brothers

Education

BA from Oregon State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Portland, Oregon, United States Job Level : N/A Designation : Creative Director at Tillamook County Creamery Association
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Audrey

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Audrey take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Audrey

Personality Compatibility


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