Laura Tyson

Examiner
DISC Type : cs

Director of Communications at Kellett School, The British International School in Hong Kong

Hong Kong SAR

Overview

Laura has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2018
Director of Communications at Kellett School, The British International School in Hong Kong
1-2014 - 4-2018
Senior Vice President at FleishmanHillard
1-2011 - 12-2013
Writer at Freelance Writer
12-2007 - 4-2009
Freelance Communications Consultant at Freelance communications consultant
3-2007 - 11-2007
Account Director at Hill & Knowlton

Education

1994 - 1997
Bachelor of Arts (B.A.) from Newcastle University
1987 - 1993
Education details unavailable from King Edwards School, Witley

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hong Kong SAR Job Level : Mid-senior Designation : Director of Communications at Kellett School, The British International School in Hong Kong
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Laura take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Laura

Personality Compatibility


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