Laura W.

Questioner
DISC Type : c

Group Sales UK South Business Partner at Dalata Hotel Group

Bristol, England, United Kingdom

Overview

Laura is an experienced hospitality sales leader, currently serving as a Group Sales Business Partner for UK South at Dalata Hotel Group. Her career features Director of Sales & Marketing roles at Clayton Hotels, Accor, and Radisson. She holds a Bachelors degree from the University of Wales Institute Cardiff.

Laura is passionate about company culture and growth, expressing excitement for Dalatas expansion. She shows a personal interest in animal-friendly travel, looking forward to meeting "Very Important Paws" at group hotels. She actively supports her professional network by sharing career opportunities.

Unusual for a hospitality professional, Laura holds a Professional Bankers Certificate and a BBI Personal License.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Hospitality
Actively promotes Dalata Hotel Group as an ideal partner for business travel, emphasizing its presence in key city destinations.
Company Growth
Shares enthusiasm for the company's "next chapter, " growth trajectory, and the integration of new teams within the organization.
Team Culture
Highlights positive experiences from company town halls and expresses eagerness to meet and collaborate with new colleagues.

Media Appearances

Laura has no verified media appearances

Work History

5-2025
Group Sales UK South Business Partner at Dalata Hotel Group
9-2021
Director of Sales & Marketing at Clayton Hotel Bristol City
6-2024 - 3-2025
Cluster Director of Sales & Marketing Clayton Hotel Bristol & Birmingham (Mat Cover) at Dalata Hotel Group
10-2019 - 9-2021
Director of Sales and Marketing at Accor
11-2014 - 10-2019
Cluster Director of Sales at Radisson Hotel Group

Education

2007 - 2010
Bachelor's Degree from University of Wales Institute Cardiff
2000 - 2002
A Levels from College Gwent

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Group Sales UK South Business Partner at Dalata Hotel Group
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.