Laura Warde

Observer
DISC Type : ci

Marketing Lead at Lexel

Auckland, Auckland, New Zealand

Overview

Laura Warde is the Marketing Lead at Lexel, with a background working for major corporations like Vodafone and Fonterra. She is certified in HubSpot and Email Marketing, showcasing her expertise in marketing automation. She actively engages with major tech partners, including Hewlett Packard Enterprise and Microsoft.

She values a passionate and engaged team culture, believing that constructive disagreement is a sign of investment and leads to better solutions. She also shows an appreciation for creative and resourceful ideas, especially in the context of corporate events and engagement.

Laura recently attended the HPE Elevate 2025 conference in Melbourne, highlighting her engagement in the tech industry.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Partner Engagement
Recently attended the HPE Elevate 2025 event and actively posts about key partners, indicating a focus on building and maintaining strong industry relationships.
Marketing Automation
Holds certifications in HubSpot Reporting and Email Marketing, demonstrating a hands-on interest in using automation and data to drive marketing efforts.
Tech Talent Acquisition
Her marketing activities support recruitment for technical roles, including positions requiring specific ERP experience, showing a focus on attracting top talent.

Media Appearances

Laura has no verified media appearances

Work History

7-2022
Marketing Lead at Lexel
4-2019 - 7-2022
Sales Coordinator at FINE FOOD HOLDINGS LIMITED
10-2016 - 3-2019
Personal Assistant to Director at Fonterra
9-2015 - 10-2016
Reverse Logistics & Support Specialist at Vodafone New Zealand
8-2013 - 9-2015
Personal Assistant at Vodafone New Zealand

Education

Education details unavailable from Long Bay College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Auckland, Auckland, New Zealand Job Level : Senior Designation : Marketing Lead at Lexel
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and then make their decisions.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.