Laura Wessells in

Laura Wessells

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Co-Founder at ShinePR
📍 Arlington, Virginia, United States

Laura Wessells is the Co-Founder of ShinePR and a best-selling author, specializing in transformative, purpose-driven brand strategy. With an MBA from the University of Maryland, she previously led brand transformation at Sallie Mae. Colleagues describe her as a collaborative, transformational leader with strong customer focus and communication skills.

Laura is a passionate advocate for affordable education access through financial literacy programs and scholarships. Her community involvement includes volunteering for organizations like Kits to Heart, which provides care to cancer patients, and she actively supports local entrepreneurs and authors who lead with purpose.

She is the best-selling co-author of the book "Unseen Leadership, " which focuses on leading with character, conviction, and service.

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Experience
16 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Arlington, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laura cares about

Purpose-Driven Branding
Her agency, ShinePR, is founded on helping cause-driven brands and creating positive impact. She frequently writes blog posts about corporate social responsibility.
Financial Literacy
A core focus of her career at Sallie Mae, where she created and led the company's financial literacy strategy and national scholarship programs.
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Career

Work history

11-2020
Co-Founder
ShinePR
2017 - 2020
Senior Director, Brand at Sallie Mae
Sallie Mae
2013 - 2017
Director, College Planning | Financial Literacy
Sallie Mae
2010 - 2013
Director, School Strategy
Sallie Mae
In the press

Media appearances

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Education
MBA
University of Maryland - Robert H. Smith School of Business
Bachelor of Arts - BA
Wellesley College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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