Laura Wessells

Galvanizer
DISC Type : Id

Co-Founder at ShinePR

Arlington, Virginia, United States

Overview

Laura Wessells is the Co-Founder of ShinePR and a best-selling author, specializing in transformative, purpose-driven brand strategy. With an MBA from the University of Maryland, she previously led brand transformation at Sallie Mae. Colleagues describe her as a collaborative, transformational leader with strong customer focus and communication skills.

Laura is a passionate advocate for affordable education access through financial literacy programs and scholarships. Her community involvement includes volunteering for organizations like Kits to Heart, which provides care to cancer patients, and she actively supports local entrepreneurs and authors who lead with purpose.

She is the best-selling co-author of the book "Unseen Leadership, " which focuses on leading with character, conviction, and service.

Personality Overview

Persuader

Pragmatic

Socially Adept

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Purpose-Driven Branding
Her agency, ShinePR, is founded on helping cause-driven brands and creating positive impact. She frequently writes blog posts about corporate social responsibility.
Financial Literacy
A core focus of her career at Sallie Mae, where she created and led the company's financial literacy strategy and national scholarship programs.
Leadership Development
Co-authored the best-selling book "Unseen Leadership" and actively promotes leaders who guide their teams with purpose, character, and intention.

Media Appearances

Laura has no verified media appearances

Work History

11-2020
Co-Founder at ShinePR
2017 - 2020
Senior Director, Brand at Sallie Mae at Sallie Mae
2013 - 2017
Director, College Planning | Financial Literacy at Sallie Mae
2010 - 2013
Director, School Strategy at Sallie Mae

Education

MBA from University of Maryland - Robert H. Smith School of Business
Bachelor of Arts - BA from Wellesley College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Co-Founder at ShinePR
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Help them weigh the risks by sharing how others made similar decisions
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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