Laura White

Questioner
DISC Type : c

Co-Founder & Chief Of Operations at Faerie Undies

New York, New York, United States

Overview

Laura White is the Co-Founder and COO of Faerie Undies, where she has been essential in building the brand and driving its growth. Leveraging her background in kids fashion, she focuses on strategic partnerships, sales, and new business development, emphasizing process improvement and digital marketing.

As a passionate entrepreneur and dedicated mother, Laura is committed to creating an inclusive and empowering company culture. Her professional interests are aligned with major fashion and retail brands like Vogue and Nordstrom, reflecting her dedication to style and quality in her own venture.

Unique Fact: Lauras business, Faerie Undies, uniquely combines the concepts of magical softness with sustainable, eco-friendly practices for childrens apparel.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Business
Her company's tagline is "Sustainably Stylish, " and she frequently posts about creating eco-friendly products for kids.
Female Entrepreneurship
She identifies as a female founder and uses her platform to share inspiring messages for women in business, as seen in her posts.
Children's Apparel
Her professional background is in kids' fashion, and she is the co-founder of a children's underwear brand, Faerie Undies.

Media Appearances

Laura has no verified media appearances

Work History

1-2020
Co-Founder & Chief Of Operations at Faerie Undies

Education

Education details unavailable from The City University of New York

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & Chief Of Operations at Faerie Undies
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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