Andrew Wadleigh

Inspirer
DISC Type : di

Senior Director of Sales-Northeast at GOODLES

Greater Boston, United States

Overview

Andrew is a seasoned sales leader with over 12 years of experience driving revenue and distribution growth within the CPG industry. As Senior Director of Sales at GOODLES, he leverages his expertise from roles at Unilever and Clif Bar. Colleagues describe him as proactive, strategic, and a trusted mentor.

He holds a Bachelor of Science from Colby Sawyer College and has built a career focused on the health and wellness sector. His professional network is important to him, and he actively participates in industry events and alumni communities.

Unique fact: Andrew is a member of the Coca-Cola Alumni Community, connecting with former colleagues to support personal and professional enrichment worldwide.

Personality Overview

Generous

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Health & Wellness CPG
His career shows a focus on health-oriented brands, including Unilever's Wellbeing Collective, Clif Bar, and his current role at GOODLES.
CPG Sales Strategy
Manages key accounts like Meijer, Wegmans, and Wakefern, focusing on strategic planning, promotional execution, and driving category growth.
Team Leadership
Has experience managing and mentoring sales professionals and is described in recommendations as a trusted mentor.

Media Appearances

Andrew has no verified media appearances

Work History

10-2025
Senior Director of Sales-Northeast at GOODLES
3-2024 - 9-2025
Senior Sales Manager-Conventional Grocery for Unilever Wellbeing Collective at Unilever Wellbeing Collective
3-2022 - 3-2024
Sales Manager-Conventional Grocery for Unilever Wellbeing Collective at Unilever Wellbeing Collective
4-2021 - 3-2022
Key Account Manager-East Region at Clif Bar & Company
9-2018 - 4-2021
Customer Manager-Northeast at Clif Bar & Company

Education

2004 - 2008
BS from Colby Sawyer College
2000 - 2004
Education details unavailable from Sharon High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director of Sales-Northeast at GOODLES
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andrew take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andrew

Personality Compatibility


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