Laurel Gerdine

Trailblazer
DISC Type : DI

Founder and Chief Strategist at LLG Marketing

Greater Boston, United States

Overview

Laurel Gerdine is a strategic marketing executive and founder of LLG Marketing, specializing in driving growth for clean energy, SaaS, and technology firms. A Harvard Business School MBA graduate, she is often described by colleagues as a positive, collaborative, and results-driven leader with a CEO mindset and hands-on execution style.

Her professional history indicates a strong commitment to purpose-driven work, including providing strategic marketing support for non-profits and growth-stage companies. She focuses on building high-performing, customer-centric organizations and has a keen interest in initiatives that have a high impact on business and community.

Unique fact: Laurel serves as an advisor to Massed Compute, a cloud services partner of NVIDIA, blending her marketing expertise with the world of high-performance computing.

Personality Overview

Assertive

Charismatic

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Generative AI Marketing
Her headline identifies her as an "AI Consultant for Marketing. " She actively posts about her Gen AI tool stack and holds a related certification.
Clean Energy Sector
A primary focus of her career, highlighted in her headline and her experience as Vice President of Marketing at clean energy firm Franklin Energy.
Strategic Brand Pivots
Her profile highlights a track record of successfully leading brand repositioning, strategic pivots, and new market entries for both PE-backed and public companies.

Media Appearances

Laurel has no verified media appearances

Work History

5-2024
Founder and Chief Strategist at LLG Marketing
5-2024
Advisor at Massed Compute
7-2022 - 5-2024
Vice President of Marketing at Franklin Energy
1-2018 - 6-2022
Senior Director of Client Marketing at Franklin Energy
4-2017 - 12-2017
Marketing Strategy Consultant at LLG Marketing

Education

MBA from Harvard Business School
BA from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Leadership Designation : Founder and Chief Strategist at LLG Marketing
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Insights For Selling To Laurel

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laurel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laurel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Laurel take some risk or not?

  • They can take risks if necessary.

You And Laurel

Personality Compatibility


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