Maria Bast

Collaborator
DISC Type : is

Marketing Manager at Danish Crown - Friland A/S

Central Denmark Region, Denmark

Overview

Maria Bast is a long-standing Marketing Manager at Danish Crowns subsidiary, Friland A/S, specializing in organic and high-welfare meat products. She focuses on creating transparent B2C marketing campaigns that connect consumers with farmers stories about biodiversity and animal welfare. She holds a Bachelor of Education from Suhr Seminarium, part of VIA University College.

Marias professional life is deeply intertwined with her personal passion for sustainability and ethical food production. This is demonstrated by her board membership at The Foundation for Organic Agriculture and her strong interest in organizations like Organic Denmark, reflecting a commitment to the principles of the organic movement.

She is a board member for Fonden for økologisk landbrug (The Foundation for Organic Agriculture), highlighting her influence in the sector.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Ethical Marketing
Her campaigns emphasize transparency, linking consumers directly with farmers and showcasing documented animal welfare and biodiversity efforts.
Organic Food Systems
Her entire career at Friland and her board membership with The Foundation for Organic Agriculture are dedicated to promoting organic principles.
Brand Storytelling
Consistently uses the stories of farmers and life on the farm as a central element in building the Friland brand and fostering consumer trust.

Media Appearances

Maria has no verified media appearances

Work History

9-2013
Marketing Manager at Danish Crown - Friland A/S
9-2009 - 9-2013
Marketing Director at Danish Crown - Friland A/S
9-2009 - 8-2013
Project Manager at Danish Crown - Friland A/S
10-1990 - 8-2009
Head of department at Danish Dairy Board

Education

1-1987 - 6-1990
Bachelor of Education - BEd from Suhr Seminarium, part of VIA University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Central Denmark Region, Denmark Job Level : Middle Designation : Marketing Manager at Danish Crown - Friland A/S
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Maria

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Maria take some risk or not?

  • They are unlikely to take many risks.

You And Maria

Personality Compatibility


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