Malene Bjerre Bach

Energizer
DISC Type : I

Brand Manager at Friland

Aarhus, Central Denmark Region, Denmark

Overview

Malene Bjerre Bach is an experienced Brand Manager at Friland, with a strong background in the food industry from her time at Arla Foods. She holds a Masters in Corporate Communication from Aarhus University and specializes in brand development, storytelling, and bringing new products to market.

Her professional interests extend to observing the strategies of major international consumer brands like Nestlé and Procter & Gamble. She focuses on understanding consumer behavior to build compelling brand narratives and product experiences.

She was instrumental in launching a new organic meat concept for Friland, designed to meet consumer demand for convenience without compromising on quality or animal welfare.

Personality Overview

Believer

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Organic Food Branding
As Brand Manager at Friland, she has led the launch of new organic product lines, focusing on communicating quality and animal welfare to consumers.
Brand Storytelling
Her specialties include storytelling and corporate communication, skills she applies to develop and manage brand identity in the consumer goods space.
Consumer Behavior
A core specialty of hers is understanding consumer motivations, which informs her approach to marketing, product management, and campaign development.

Media Appearances

Malene has no verified media appearances

Work History

3-2022
Brand Manager at Friland
11-2018 - 3-2022
Brand and Product Manager at Arla Foods
6-2014 - 11-2018
Brand and Product Manager Jr. at Arla Foods
12-2013 - 6-2014
Student assistant at Arla Foods
9-2007 - 11-2014
Sales assistant at Pilgrim A/S

Education

2011 - 2013
Cand.ling.merc i Virksomhedskommunikation/Master of Arts Corporate Communication from Aarhus University, Business and Social Sciences
2009 - 2011
Bachelor's degree from Aarhus School of Business and Social Science

More Information

Social Presence :

Prographics :

Exp : 17 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : Brand Manager at Friland
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Insights For Selling To Malene Bjerre

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malene Bjerre is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Malene Bjerre

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Malene Bjerre move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Malene Bjerre take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Malene Bjerre

Personality Compatibility


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