Malene Bjerre Bach
Login to view DISC.Malene Bjerre Bach is an experienced Brand Manager at Friland, with a strong background in the food industry from her time at Arla Foods. She holds a Masters in Corporate Communication from Aarhus University and specializes in brand development, storytelling, and bringing new products to market.
Her professional interests extend to observing the strategies of major international consumer brands like Nestlé and Procter & Gamble. She focuses on understanding consumer behavior to build compelling brand narratives and product experiences.
She was instrumental in launching a new organic meat concept for Friland, designed to meet consumer demand for convenience without compromising on quality or animal welfare.
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