Lauren Bath

Questioner
DISC Type : c

Director of Marketing and Technology at EXG Pro

United Kingdom

Overview

Lauren is the Director of Marketing and Technology at EXG Pro, where she leads global marketing strategy to drive growth and awareness. She has a passion for digital innovation and brand development, and recently launched a new collectible "Digiplates" range. She is a graduate of Bournemouth University and a 2024 Women in Toys award finalist.

Outside of her marketing career, Lauren has a strong background in sports and wellness. She has previously worked with well-known sports brands and holds a certification as an Advanced Personal Trainer, showcasing her dedication to health and fitness.

She was recently nominated as a Digital Innovator by Women in Toys, Licensing & Entertainment.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Innovation
Her passion is creating unique consumer experiences through digital innovation. She recently spearheaded the launch of "phygital" collectibles that merge physical items with digital experiences.
Brand Engagement
Focuses on finding new ways to connect with consumers and stakeholders, making brand interactions both easy and educational through unique experiences.
Toy & Licensing Industry
Is a 2024 finalist for two industry awards: the "Wonder Women Awards" for Digital Innovator and "The Licensing Awards" as a UK Rising Star.

Media Appearances

Exclusive: EXG Pro serves up collectability on a plate. Featured in Licensing.biz

See Now

Work History

11-2019
Director of Marketing and Technology at EXG Pro
2016 - 12-2019
Brand Development, Event Management, Marketing and Commercial Management at Various Well Known Sports and Wellness Brands
2012 - 2016
Head of Events and Marketing at Stone Leisure Ltd

Education

9-2021 - 12-2021
Mini MBA from MiniMBA
2009 - 2011
Bachelor of Applied Science - BASc from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Technology at EXG Pro
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lauren

Personality Compatibility


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