Lauren Bath in

Lauren Bath

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Director of Marketing and Technology at EXG Pro
📍 United Kingdom

Lauren is the Director of Marketing and Technology at EXG Pro, where she leads global marketing strategy to drive growth and awareness. She has a passion for digital innovation and brand development, and recently launched a new collectible "Digiplates" range. She is a graduate of Bournemouth University and a 2024 Women in Toys award finalist.

Outside of her marketing career, Lauren has a strong background in sports and wellness. She has previously worked with well-known sports brands and holds a certification as an Advanced Personal Trainer, showcasing her dedication to health and fitness.

She was recently nominated as a Digital Innovator by Women in Toys, Licensing & Entertainment.

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Experience
14 Years
Current Role
Director of Marketing and Technology
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lauren cares about

Digital Innovation
Her passion is creating unique consumer experiences through digital innovation. She recently spearheaded the launch of "phygital" collectibles that merge physical items with digital experiences.
Brand Engagement
Focuses on finding new ways to connect with consumers and stakeholders, making brand interactions both easy and educational through unique experiences.
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Career

Work history

11-2019
Director of Marketing and Technology
EXG Pro
2016 - 12-2019
Brand Development, Event Management, Marketing and Commercial Management
Various Well Known Sports and Wellness Brands
2012 - 2016
Head of Events and Marketing
Stone Leisure Ltd
In the press

Media appearances

Exclusive: EXG Pro serves up collectability on a plate. Featured in Licensing.biz
See now
Education
9-2021 - 12-2021
Mini MBA
MiniMBA
2009 - 2011
Bachelor of Applied Science - BASc
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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