Demis Farley

Examiner
DISC Type : sc

Joint Managing Director at Drink Warehouse UK

Manston, England, United Kingdom

Overview

Demis Farley is the co-founder and Joint Managing Director of Drink Warehouse UK, an award-winning drinks supplier. He co-founded the company in 2010, growing it from a small garage operation into a leading regional distributor that has secured private equity investment for acquisitions and further expansion.

Demis is deeply committed to supporting the hospitality sector through philanthropy. He is an active fundraiser and is participating in Hospitality Rides 2025, a demanding charity cycle ride across Taiwan, to raise money for charities that support vulnerable people within the hospitality industry.

He grew his company from a single van operating out of a garage into an award-winning business recognized by the London Stock Exchange Group.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Hospitality Sector Support
Actively fundraises for charities supporting vulnerable individuals in the hospitality industry, such as Only A Pavement Away and the Licensed Trade Charity.
Business Growth & Scaling
Co-founded his company in a garage and grew it into an award-winning enterprise, securing private equity to fund acquisitions and expansion.
Charity Cycling
Participating in "Hospitality Rides 2025", an endurance cycling event across Taiwan, demonstrating a personal commitment to this challenging sport for fundraising purposes.

Media Appearances

Drink Warehouse UK's Demis Farley Joins Hospitality Rides. Featured in Drink Warehouse UK Blog

See Now

Work History

2-2010
Joint Managing Director at Drink Warehouse UK

Education

Demis has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Manston, England, United Kingdom Job Level : Mid-senior Designation : Joint Managing Director at Drink Warehouse UK
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Insights For Selling To Demis

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Demis is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Demis

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Demis move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Demis take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Demis

Personality Compatibility


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