Lauren Bercuson

Commander
DISC Type : D

Contributing Writer at The Daily Drip

Miami, Florida, United States

Overview

Lauren Bercuson is the founder of Storylock Legal, a law firm specializing in trademark and copyright protection for entrepreneurs and innovators. A cum laude graduate of the University of Miami School of Law, she is described by clients as knowledgeable, patient, strategic, and helpful. Her practice is built to make intellectual property law accessible and less daunting for founders.

Outside her legal practice, Lauren is the founder of "Happily Ever Elephants, " an award-winning childrens book review blog and book club that champions diversity in literature. She is an active member of communities like Dreamers & Doers® and The Entreprenista League, which support and amplify female entrepreneurs.

Interesting fact: She comes from a family of attorneys, with her grandfather being an esteemed litigator and her father a distinguished entertainment attorney.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not always relationship oriented.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

IP for Startups
Her firm, Storylock Legal, is dedicated to helping entrepreneurs protect their brands and creative assets through trademark and copyright registration and strategy.
Female Entrepreneurship
She is an active member of The Entreprenista League and Dreamers & Doers®, private communities designed to help women founders connect and grow their businesses.
Children's Literature
As the founder of the popular book blog 'Happily Ever Elephants, ' she is a passionate advocate for children's literacy and diversity in stories.

Media Appearances

Trademark Attorney | Storylock Legal | Lauren Bercuson. Featured in Storylock Legal

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Lauren Bercuson - The Daily Drip. Featured in The Daily Drip

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How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal. Featured in Entreprenista

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Work History

6-2025
Contributing Writer at The Daily Drip
5-2025
Executive Member at Dreamers & Doers®
7-2023
Founder | Trademark & Copyright Attorney | Intellectual Property Protection at Storylock Legal
7-2023
Member of the Entreprenista League at Entreprenista
10-2017 - 6-2024
School Library Media Specialist at Beth Am Day School

Education

2002 - 2005
JD from University of Miami School of Law
1997 - 2001
Education details unavailable from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Miami, Florida, United States Job Level : Junior Designation : Contributing Writer at The Daily Drip
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lauren

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lauren take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lauren

Personality Compatibility


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