Lauren Burns

Evaluator
DISC Type : csd

Chief Marketing and Student Services Officer at Wake Forest University

Charlotte Metro, United States

Overview

Lauren has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

7-2025
Chief Marketing and Student Services Officer at Wake Forest University
5-2021 - 7-2025
Assistant Dean, Marketing, Enrollment Management, and Student Services at Wake Forest University
6-2020 - 5-2021
Head Of Digital Marketing at Jack Henry & Associates
12-2018 - 6-2020
Digital Marketing Consultant at Jack Henry & Associates
5-2016 - 1-2018
Senior Vice President Marketing at Colorado State University-Global Campus

Education

Strategic Marketing Management from Stanford University
Strategy in a Global World from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Charlotte Metro, United States Job Level : Leadership Designation : Chief Marketing and Student Services Officer at Wake Forest University
URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


Other Wake Forest University Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.