Lauren Coburn

Observer
DISC Type : ci

Consumer Research & Insights at Anheuser-Busch

St Louis, Missouri, United States

Overview

Lauren is a strategic, data-driven marketer with extensive experience in consumer research and insights from her time at Anheuser-Busch. She has also founded her own consulting firm, Multi-Ask LLC, and served as a Director of Marketing for a HealthTech startup. She holds a Masters in Strategic Communication & Leadership.

Outside of work, Lauren is a lifelong learner who has recently explored topics like Artificial Intelligence and productivity hacks. She is passionate about supporting caregivers and is proud to be part of efforts that provide them with critical information to care for vulnerable loved ones at home.

She was part of a team selected to pitch their HealthTech startup at the Midwest Venture Showcase.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

HealthTech Innovation
As a former Director of Marketing for a HealthTech startup, she has direct experience in this innovative and growing sector.
Consumer Insights
Her career at Anheuser-Busch was centered around consumer research and innovation insights, demonstrating deep expertise in understanding customer behavior.
Startup Ventures
She is the founder of her own consulting firm and has a certification in Venture Deals, indicating a strong interest in the startup ecosystem.

Media Appearances

Lauren has no verified media appearances

Work History

9-2023
Consumer Research & Insights at Anheuser-Busch
6-2023 - 9-2023
Innovation Insights at Anheuser-Busch
8-2021 - 6-2023
Research Manager at Anheuser-Busch
6-2019 - 6-2023
Director of Marketing - HealthTech Engagement Startup at Total Orbit
1-2019 - 6-2019
Senior Brand Strategist at MarketPlace, the Food Marketing Agency

Education

Masters of Strategic Communication & Leadership from Maryville University of Saint Louis
2002 - 2006
BA from Truman State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Consumer Research & Insights at Anheuser-Busch
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lauren

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lauren

Personality Compatibility


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