Lauren Falesnik

Energizer
DISC Type : I

Co-Founder and CEO at GILI Guise

Greater Minneapolis-St. Paul Area, United States

Overview

Lauren Falesnik is the Co-Founder and CEO of GILI Guise, a childrens clothing brand inspired by her family. Leveraging an extensive background in recruitment and sales from roles at firms like Simpatico Staffing Co. , she applies her expertise in online marketing and interpersonal skills to grow her direct-to-consumer business. She holds a B. A. from California State University, Fullerton.

As a mother of two, Laurens personal life is the direct inspiration for her professional venture. Her company, GILI Guise, is an acronym of her family members names. She is passionate about creating high-quality, fashionable clothing for children that fosters confidence and helps families create cherished memories.

She co-founded "Girls off the Grid, " a blog community for sharing personal experiences about camping and hiking adventures.

Personality Overview

Full Of Energy

Believer

Relationship Oriented

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Children's Fashion
As CEO and Co-Founder of GILI Guise, she launched a brand focused on comfortable, fashionable, and confidence-inspiring clothing for children aged 12 months to 5 years.
Entrepreneurship
She has co-founded two distinct ventures: the e-commerce brand GILI Guise and the outdoor adventure blog "Girls off the Grid, " demonstrating a strong entrepreneurial spirit.
Family-Centric Branding
Her company name, GILI, is an acronym for her family members' names (Greg, Indy, Lauren, Irelyn), showing she deeply integrates her family life into her business.

Media Appearances

Lauren has no verified media appearances

Work History

1-2024
Co-Founder and CEO at GILI Guise
6-2017 - 1-2024
Director of Recruitment & Sales at Simpatico Staffing Co.
1-2019 - 10-2019
Director Of Recruiting at Stauer
9-2015 - 5-2017
Executive Recruiter at CyberCoders
1-2014 - 1-2017
Co-Founder at Girls off the Grid

Education

Bachelor of Arts (B.A.) from California State University, Fullerton
Public Relations from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Co-Founder and CEO at GILI Guise
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lauren

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lauren take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lauren

Personality Compatibility


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