Lauren Hilliard

Energizer
DISC Type : I

Go to Market MBA Intern at Champion Europe Group

Milan, Lombardy, Italy

Overview

Lauren Hilliard is an MBA candidate at SDA Bocconi and a public relations professional with a degree from Boston University. She has experience leading high-impact, strategic campaigns for global brands in consumer goods and entertainment, delivering bold, results-driven work.

Outside of her professional and academic pursuits, Lauren shows a keen interest in major consumer brands that shape popular culture, including iconic athletic apparel giant Nike and the prominent entertainment publication, PEOPLE Magazine.

She has managed public relations for a diverse and notable client roster, ranging from Fortune 500 companies like Capital One and Marriott to celebrity talent from hit shows like Netflixs "Outer Banks".

Personality Overview

Imaginative

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Brand Storytelling
Her profile highlights her expertise in "creative storytelling" and leading strategic campaigns for global brands in the consumer goods and entertainment sectors.
Go-to-Market Strategy
Her most recent role was a Go to Market MBA Intern at Champion Europe Group, indicating a direct and current focus on bringing products to market.
Entertainment PR
Managed PR for actors from major productions like Netflix’s "Outer Banks" and Disney’s "Raya and the Last Dragon" while at R&CPMK.

Media Appearances

Lauren has no verified media appearances

Work History

7-2025
Go to Market MBA Intern at Champion Europe Group
3-2024 - 6-2024
Account Supervisor, PR at MullenLowe U.S.
11-2021 - 3-2024
Senior Account Executive, PR at MullenLowe U.S.
12-2020 - 11-2021
Account Executive, PR at R&CPMK
10-2018 - 12-2020
Entertainment Strategies Assistant at R&CPMK

Education

9-2024 - 1-2026
Master of Business Administration - MBA from SDA Bocconi
2014 - 2018
Bachelor’s Degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Milan, Lombardy, Italy Job Level : N/A Designation : Go to Market MBA Intern at Champion Europe Group
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lauren take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lauren

Personality Compatibility


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