Lauren Horton, CIP

Questioner
DISC Type : c

Manager of Sales at Erie Mutual Insurance

Dunnville, Ontario, Canada

Overview

Lauren is the Manager of Sales at Erie Mutual Insurance, where she has built her entire career, progressing through multiple roles. A graduate of Mohawk College, she holds a Chartered Insurance Professional (CIP) designation and is focused on providing comprehensive sales solutions for a variety of insurance needs.

Outside of her professional responsibilities, Lauren is committed to continuous self-improvement in both her personal and professional life. She also appears to enjoy local community activities, as shown by her recent attendance at the West Niagara Fair.

Lauren has demonstrated notable career loyalty, advancing from an Associate Agent to her current role as Manager of Sales, all within Erie Mutual Insurance.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Team Growth
She is actively involved in expanding her department, recently posting a job opening to attract new talent to her "growing team of insurance professionals. "
Professional Development
She holds a CIP designation, is actively pursuing her Advanced CIP, and is a proponent of continuous self-improvement.
Client Relationships
A core focus in her previous roles was building and maintaining strong, long-term relationships with clients.

Media Appearances

Lauren has no verified media appearances

Work History

10-2022
Manager of Sales at Erie Mutual Insurance
6-2022 - 3-2023
Manager of Personal Insurance at Erie Mutual Insurance
10-2020 - 9-2022
Team Leader / Account Executive at Erie Mutual Insurance
11-2014 - 3-2023
Insurance Agent at Erie Mutual Insurance
4-2013 - 11-2014
Associate Agent at Erie Mutual Insurance

Education

9-2009 - 4-2011
Insurance from Mohawk College
OTL License from Insurance Institute

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dunnville, Ontario, Canada Job Level : Middle Designation : Manager of Sales at Erie Mutual Insurance
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lauren

Personality Compatibility


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