Lauren Johnson in

Lauren Johnson

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Deputy editor, commerce at ADWEEK
📍 New York, New York, United States

Lauren Johnson is the Deputy Editor for retail media and commerce at Adweek, a role she took on in July 2024. She previously spent six years as a senior advertising reporter at Business Insider, building out its media coverage. She holds a Bachelor of Journalism from the University of Missouri-Columbia.

She recently returned to Adweek in a new leadership role after helping to build Business Insiders advertising coverage for six years.

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Experience
16 Years
Current Role
Deputy editor, commerce
Location
New York, New York, United States
Personality Overview

How Lauren shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lauren cares about

Retail Media
Her current role at Adweek and past reporting at Business Insider focuses on how retailers like Amazon, eBay, and Michaels are building their own advertising platforms.
Adtech Evolution
She frequently covers major adtech platform shifts, such as The Trade Desk's move to bypass Google's Open Bidding and the development of new generative AI tools for advertisers.
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Career

Work history

7-2024
Deputy editor, commerce
ADWEEK
5-2018 - 7-2024
Senior advertising reporter
Business Insider
7-2017 - 5-2018
Senior technology editor
Adweek
5-2014 - 7-2017
Staff writer
Adweek
7-2012 - 5-2014
Associate reporter
Mobile Marketer
In the press

Media appearances

Lauren Johnson – Business Insider Author Page. Featured in Business Insider
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Lauren Johnson – Contributor Profile. Featured in Adweek
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Education
2006 - 2010
Bachelor of Journalism
University of Missouri-Columbia
2009 - 2009
International journalism study abroad semester
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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