Lauren Johnson

Observer
DISC Type : ic

Deputy editor, commerce at ADWEEK

New York, New York, United States

Overview

Lauren Johnson is the Deputy Editor for retail media and commerce at Adweek, a role she took on in July 2024. She previously spent six years as a senior advertising reporter at Business Insider, building out its media coverage. She holds a Bachelor of Journalism from the University of Missouri-Columbia.


She recently returned to Adweek in a new leadership role after helping to build Business Insiders advertising coverage for six years.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Retail Media
Her current role at Adweek and past reporting at Business Insider focuses on how retailers like Amazon, eBay, and Michaels are building their own advertising platforms.
Adtech Evolution
She frequently covers major adtech platform shifts, such as The Trade Desk's move to bypass Google's Open Bidding and the development of new generative AI tools for advertisers.
Advertising Measurement
Follows the industry's shift away from traditional measurement tools, reporting on lawsuits between Nielsen and its competitors over new cross-platform aggregation technologies.

Media Appearances

Lauren Johnson – Business Insider Author Page. Featured in Business Insider

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Lauren Johnson – Contributor Profile. Featured in Adweek

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More advertisers are taking marketing in-house. Featured in Business Insider

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Work History

7-2024
Deputy editor, commerce at ADWEEK
5-2018 - 7-2024
Senior advertising reporter at Business Insider
7-2017 - 5-2018
Senior technology editor at Adweek
5-2014 - 7-2017
Staff writer at Adweek
7-2012 - 5-2014
Associate reporter at Mobile Marketer

Education

2006 - 2010
Bachelor of Journalism from University of Missouri-Columbia
2009 - 2009
International journalism study abroad semester from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : N/A Designation : Deputy editor, commerce at ADWEEK
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lauren

Personality Compatibility


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