Molly Raycraft

Inquirer
DISC Type : cd

Marketing Content Lead at Block Solutions

London, England, United Kingdom

Overview

Molly Raycraft is a London-based freelance journalist, writer, and host of The BALANCE podcast, focusing on travel, lifestyle, and wellbeing. Recognized as a top B2B journalist to follow, she holds a Masters degree from Queen Mary University of London and has copywriting experience with Harvard.

Outside of her professional writing, Molly explores health and wellness through her podcast interviews with various personalities. She has a notable affection for dogs, having shared stories about caring for a dog named Rosie through a borrowing service, an interest that started in her childhood.

Her love for dogs began with a Nintendog named Ricky after a failed attempt to convince her parents to get a real puppy.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Health & Wellbeing
As the host of The BALANCE podcast, she regularly interviews public figures about their physical and mental health routines and overall wellness.
Freelance Journalism
She has built a career as a freelance journalist, with a portfolio covering travel, lifestyle, and wellbeing topics for various publications.
Engaging Storytelling
Through her podcast and writing, she focuses on telling compelling stories, from interviewing actors to sharing personal anecdotes.

Media Appearances

Molly has no verified media appearances

Work History

1-2025
Marketing Content Lead at Block Solutions
8-2023 - 1-2025
Editor at Artichoke Media
9-2019 - 1-2025
Freelance Journalist at Freelance
12-2021 - 9-2023
Editorial Manager at Harvard
9-2019 - 12-2021
Copywriter (content research, consultancy, writing) at Harvard

Education

2019 - 2021
Master's degree from Queen Mary University of London
2014 - 2017
Bachelor’s Degree from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Content Lead at Block Solutions
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Insights For Selling To Molly

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Molly is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Molly

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Molly move?

  • Their decision making speed is somewhere in the middle.
  • Can Molly take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Molly

Personality Compatibility


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