Prince Ghuman

Evaluator
DISC Type : Dsc

Head of Marketing at Nurp

San Diego, California, United States

Overview

Prince Ghuman is a marketing and sales leader who specializes in applying neuroscience to business strategy. A Forbes contributor and professor of neuromarketing, he has driven growth in the fintech, e-commerce, and crypto industries. His students and colleagues describe him as informative, enigmatic, and charismatic.

His core passion is understanding the why behind human behavior, a drive that fueled his career in marketing and led him to become an author and educator. He loves teaching and aims to make the science behind consumer decisions accessible to a broader audience through his work.

He wrote the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains" to explore the science of consumer psychology.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Neuromarketing Principles
He is a professor, author, and Forbes contributor on this specific topic, focusing on how brain science can create more effective and ethical marketing.
Consumer Psychology
His work focuses on understanding the hidden drivers of consumer behavior, exploring the intersection of emotion, logic, and decision-making.
Brand Storytelling
His company, Pop Neuro, teaches marketing leaders how to apply neuroscience to storytelling, and former students praise his teaching on the subject.

Media Appearances

Prince has no verified media appearances

Work History

9-2025
Head of Marketing at Nurp
1-2023 - 9-2025
Head of Marketing at Turbine Capital
2019 - 2023
Head of Marketing at Pop Neuro
2015 - 2018
Marketing Director at OFX
2013 - 2015
Head of Marketing at ZipZap

Education

Education details unavailable from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Diego, California, United States Job Level : Mid-senior Designation : Head of Marketing at Nurp
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Insights For Selling To Prince

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prince is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Prince

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Prince move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Prince take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Prince

Personality Compatibility


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