Lauren Kaufmann

Evaluator
DISC Type : Dsc

Senior Marketing Manager at Smartlinx

Orlando, Florida, United States

Overview

Lauren has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

8-2023
Senior Marketing Manager at Smartlinx
9-2020 - 8-2023
Digital Marketing Manager at AndCo Consulting
6-2017 - 9-2020
Consumer Insights and Social Media Strategy Specialist at Red Lobster
5-2017
Content Development & Digital Marketing Strategist at Freelance
2-2015 - 6-2017
Marketing Specialist at South Lake Hospital

Education

2010 - 2012
Master of Arts (M.A.) from University of Central Florida
2006 - 2010
Bachelor of Arts from Florida Southern College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Orlando, Florida, United States Job Level : Middle Designation : Senior Marketing Manager at Smartlinx
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


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