Lauren Keating in

Lauren Keating

Enthusiast · DISC type i
Director, Brand Marketing at Cresco Labs
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Director, Brand Marketing
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Lauren shows up

Story Driven
Consensus Focused
Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Lauren cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2023
Director, Brand Marketing
Cresco Labs
8-2022 - 6-2023
Director, National Field Marketing
Cresco Labs
7-2022 - 8-2022
Senior Manager, National Field Marketing
Cresco Labs
5-2021 - 7-2022
Manager, National Field Marketing
Cresco Labs
9-2019 - 5-2021
Associate Account Director
Mosaic North America
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2012
Bachelor of Science (B.S.)
University of Notre Dame
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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