Matt Pickerel

Visionary
DISC Type : Ds

Vice President of Retail Marketing at Cresco Labs

Greater Chicago Area, United States

Overview

Matt has no verified overview

Personality Overview

Early Adopter

Big Vision Person

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

8-2023
Vice President of Retail Marketing at Cresco Labs
5-2021 - 8-2023
Senior Director of Performance Marketing at Cresco Labs
7-2020 - 5-2021
Director of Performance Marketing at Cresco Labs
5-2019 - 7-2020
Senior Media Manager at Cresco Labs
5-2018 - 5-2019
Digital Media Manager — Corona, Modelo, Pacifico at Constellation Brands

Education

Bachelor of Journalism from University of Missouri-Columbia
4A's Institute of Advanced Advertising Studies from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of Retail Marketing at Cresco Labs
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matt

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matt take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matt

Personality Compatibility


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