Lauren Ledwell

Questioner
DISC Type : c

Board Member at Venture for Canada

Canada

Overview

Lauren Ledwell is the CEO of the PEI BioAlliance, where she applies her deep expertise in venture capital from roles at Sandpiper Ventures and Womens Equity Lab. An MBA graduate from the University of Toronto, she is described by colleagues as having a high EQ and an intuitive understanding of business alignment.

Outside of her executive role, Lauren is a dedicated mentor and mother. She channels her passion for fostering new talent through her board position at Venture for Canada and actively supports female entrepreneurs and programs like #GirlsonBoards, which promotes getting women into governance roles.

She is a co-founder of Sandpiper Ventures, an investment fund specifically focused on empowering women-led technology companies across Canada.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Venture Investing
As a Principal at Sandpiper Ventures and Managing Partner at Women's Equity Lab, she focuses on investing in disruptive, seed-stage Canadian companies.
Bioscience Sector
As CEO of the PEI BioAlliance, she is directly involved in the growth, strategy, and innovation within the life sciences industry.
Supporting Female Founders
She co-founded a venture fund to invest in women-led companies and actively supports organizations that empower women in business and governance.

Media Appearances

Venture for Canada Welcomes Joshua Goodfield, Lauren Ledwell, and New Board Members. Featured in Venture for Canada – Perspectives

See Now

Work History

6-2025
Board Member at Venture for Canada
5-2024
Principal at Sandpiper Ventures
2-2024 - 6-2024
Interim COO at discoverygarden
2024
Founding Board Member & Chair at PEI IT Alliance
9-2022
Managing Partner at Women's Equity Lab

Education

2013 - 2015
Master of Business Administration (MBA) from University of Toronto - Rotman School of Management
2018 - 2018
Venture Investing Fundamentals from Female Funders

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Board Member at Venture for Canada
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lauren take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lauren

Personality Compatibility


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