Lauren (McCracken) Marzella in

Lauren (McCracken) Marzella

Collaborator · DISC type is
Vice President of Sales & Business Development at TVI MarketPro3
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Vice President of Sales & Business Development
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

How Lauren shows up

Example Driven
Appreciative
Consensus Builder

Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Priorities

Topics Lauren cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022
Vice President of Sales & Business Development
TVI MarketPro3
1-2021 - 1-2022
Sales Director
Unotifi
1-2018 - 1-2021
Regional Sales Manager; FCA, Maserati and Alfa Romeo / Enterprise Strategist
Affinitiv Inc
5-2017 - 1-2018
OEM Account Director, BMW/Maserati
Affinitiv Inc
8-2013 - 5-2017
District Sales Manager
Affinitiv Inc
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2005 - 2009
Bachelors Degree from the College of Communication Arts & Sciences
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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