Lauren Medway, MBA

Energizer
DISC Type : I

Marketing Technology Director at Pansophic Learning

Washington DC-Baltimore Area, United States

Overview

Lauren has no verified overview

Personality Overview

Relationship Oriented

Enthusiastic

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

9-2025
Marketing Technology Director at Pansophic Learning
4-2025
Strategic Marketing Consultant at Self-employed
2-2022 - 4-2025
Senior Vice President of Marketing and Digital Solutions at Inside Higher Ed
2-2018 - 2-2022
Vice President of Marketing at Inside Higher Ed
6-2015 - 2-2018
Director of Marketing at Inside Higher Ed

Education

MBA from American University
B.A. from Tulane University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Marketing Technology Director at Pansophic Learning
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lauren take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lauren

Personality Compatibility


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