Lauren Morris in

Lauren Morris

Observer · DISC type ci
Ecommerce Lead at H&M
📍 Milton Keynes, England, United Kingdom

Lauren is an experienced e-commerce leader with over a decade of expertise in the fashion and beauty sectors for brands like H&M and TOPSHOP. She specializes in using data analytics and visual merchandising to drive sales and enhance the customer experience. She holds a Bachelor of Arts from Leeds Beckett University.

Outside of her direct roles, Lauren shows a keen interest in the broader consumer goods industry, following major companies like Procter & Gamble and Johnson & Johnson. She is also a supportive colleague who publicly champions the work of her former team members.

Her tenure as Senior Online Visual Merchandiser at TOPSHOP TOPMAN concluded with the companys acquisition by ASOS.

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Current Role
Ecommerce Lead
Location
Milton Keynes, England, United Kingdom
Personality Overview

How Lauren shows up

Example Seeker
Assertive
Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Lauren cares about

Online Customer Experience
Her profile highlights a core focus on providing the best possible site experience for customers across all devices.
Data-Driven Commerce
She has a long track record of using advanced CMS and data analytics skills to directly increase sales and conversion rates.
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Career

Work history

3-2021
Ecommerce Lead
H&M
8-2017 - 3-2021
Senior Online Visual Merchandiser
TOPSHOP TOPMAN
12-2016 - 8-2017
Assitant Trader - Beauty
Debenhams
11-2015 - 12-2016
Online Merchandising Coordinator - Home & Furniture
Debenhams
6-2015 - 11-2015
Online Product Coordinator - Concession Brands
Debenhams
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Arts (BA)
Leeds Beckett University
2003 - 2008
Education details unavailable
Manshead Upper School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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