Lauren Olerich

Inspirer
DISC Type : di

Senior Director of Marketing at Gainsight

Los Angeles, California, United States

Overview

Lauren Olerich is the Sr. Director of Corporate Marketing at Gainsight, where she has had a nine-year tenure, progressing through various marketing leadership roles. She has a background in Statistics from Cal Poly and has been instrumental in scaling the companys marketing efforts, including helping to establish the Customer Success category.

Outside of her professional life, Lauren has a passion for travel, having lived in London for three years and taken trips to Bali and Eastern Europe. She enjoys planning new adventures with her husband and spending her downtime with her dog, Jake.

Unique fact: To promote Gainsight in its early days, she once dressed up as a superhero and walked around the Dreamforce expo hall.

Personality Overview

Decisive

Confident & Optimistic

Generous

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Category Creation
Co-hosted a podcast on what it took to establish Customer Success as a real, defensible business category, a process she was central to at Gainsight.
Global Event Marketing
She has scaled Gainsight's annual user conference, Pulse, from 300 attendees to over 20, 000 and led the company's marketing expansion in Europe.
Customer Success
She believes in aligning product management and customer success teams and has spent her career marketing software for this field.

Media Appearances

Lauren has no verified media appearances

Work History

6-2020
Senior Director of Marketing at Gainsight
6-2018 - 6-2020
Senior Director, EMEA Marketing at Gainsight
12-2015 - 6-2018
Director of EMEA Marketing at Gainsight
5-2015 - 12-2015
Director, Demand & Customer Marketing at Gainsight
11-2013 - 5-2015
Sr. Manager, Lead Generation at Gainsight

Education

Bachelor of Science from California Polytechnic State University-San Luis Obispo
2007 - 2007
Humanities from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Marketing at Gainsight
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lauren

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lauren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lauren

Personality Compatibility


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