Lauren Olerich in

Lauren Olerich

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Senior Director of Marketing at Gainsight
📍 Los Angeles, California, United States

Lauren Olerich is the Sr. Director of Corporate Marketing at Gainsight, where she has had a nine-year tenure, progressing through various marketing leadership roles. She has a background in Statistics from Cal Poly and has been instrumental in scaling the companys marketing efforts, including helping to establish the Customer Success category.

Outside of her professional life, Lauren has a passion for travel, having lived in London for three years and taken trips to Bali and Eastern Europe. She enjoys planning new adventures with her husband and spending her downtime with her dog, Jake.

Unique fact: To promote Gainsight in its early days, she once dressed up as a superhero and walked around the Dreamforce expo hall.

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Experience
16 Years
Current Role
Senior Director of Marketing
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Lauren cares about

Category Creation
Co-hosted a podcast on what it took to establish Customer Success as a real, defensible business category, a process she was central to at Gainsight.
Global Event Marketing
She has scaled Gainsight's annual user conference, Pulse, from 300 attendees to over 20, 000 and led the company's marketing expansion in Europe.
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Career

Work history

6-2020
Senior Director of Marketing
Gainsight
6-2018 - 6-2020
Senior Director, EMEA Marketing
Gainsight
12-2015 - 6-2018
Director of EMEA Marketing
Gainsight
5-2015 - 12-2015
Director, Demand & Customer Marketing
Gainsight
11-2013 - 5-2015
Sr. Manager, Lead Generation
Gainsight
In the press

Media appearances

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Education
Bachelor of Science
California Polytechnic State University-San Luis Obispo
2007 - 2007
Humanities
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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