Lauren (Petersen) James

Trailblazer
DISC Type : DI

Executive Director at Mitch Daniels Leadership Foundation

Noblesville, Indiana, United States

Overview

Lauren James is the Executive Director of the Mitch Daniels Leadership Foundation, focused on enabling leaders and driving change across Indiana. Her career includes key roles at TechPoint and Salesforce. Described as a visionary catalyst and a change agent, she holds a degree in Urban Planning & Development from Ball State University.

Outside of work, Lauren is deeply committed to her community, serving on boards for the United Way of Central Indiana and the Indiana Repertory Theatre. After a five-year pause, she has joyfully returned to her passion for watercolor painting, recently completing a piece depicting her home.

Unique fact: Lauren is a Fulbright Scholar and was recently named to the 2026 class of Presidential Leadership Scholars.

Personality Overview

Informal

Persuasive

Achievement-Oriented

They will bat for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Hoosier Leadership
As Executive Director of the Mitch Daniels Leadership Foundation, she is dedicated to cultivating a statewide network of change agents to shape Indiana's future.
Civic Engagement
Her career has progressed into community-focused roles, and she serves on boards for organizations like the Orr Fellowship and United Way of Central Indiana.
Community Placemaking
Leveraging her Urban Planning degree, she is passionate about making a positive place-impact and revitalizing communities to make them better places to live.

Media Appearances

Episode 178 – Applications Are Now Live For The Mitch Daniels Leadership Foundation. Featured in Spotify

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Greetings, MDLF Network!. Featured in Mitch Daniels Leadership Foundation (MDLFindiana)

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Community Link: Mitch Daniels Leadership Foundation. Featured in WISH-TV

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Work History

6-2022
Executive Director at Mitch Daniels Leadership Foundation
1-2020 - 5-2022
VP, Stakeholder Engagement at TechPoint
1-2018 - 1-2020
Senior Director of Relationship Management at TechPoint
1-2017 - 12-2017
Director of Events & Community Engagement at TechPoint
2-2014 - 10-2015
Field Marketing Manager at Salesforce

Education

1-2023 - 11-2024
Certificate in Nonprofit Executive Leadership from Indiana University Lilly Family School of Philanthropy
2007 - 2011
Bachelor's Degree from Ball State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Noblesville, Indiana, United States Job Level : Senior Designation : Executive Director at Mitch Daniels Leadership Foundation
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lauren take some risk or not?

  • They can take risks if necessary.

You And Lauren

Personality Compatibility


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